The new year is almost here, and there is already a lot of talk about innovation, and what we can expect from the coming 365 days when it comes to working and being more productive. Keep reading in order to learn more about the top search engine optimization trans, which will go on to affect the way you work in the year 2020.
The coming year is about to be a big one for Google, with many changes in the pipeline and many updates aimed at further perfecting their services. The company is one of the leaders of the market and they are determined to maintain their status in a changing environment, where being cutting edge is really important, even for a company that big and relevant. This is very important for marketers working in the digital domain as well. It’s important for them to be aware of the fact that SEO is changing, and in order to keep up, they need to get rid of outdated preconceptions and false ideas of what needs to be done in order to rank higher. Because Google is often considering new updates and implementing them, the company is a huge trendsetter that will influence the way you work. One of the biggest new development for 2020, might be the soaring popularity of zero-click searches. These will undoubtedly Mark a very important change because they will affect the way people use keywords. More than ever, analytics are valuable and very relevant. Keywords can still bring you a lot of traffic and extra clicks, and for this reason, it is important to constantly stay ahead of the curve and optimize your keyword usage according to trends. With zero click searches, information is always shown on the SERP. This also leads marketing experts to try new ways to stand out and rank higher, including using Rich or Featured snippets.
These are both great ways to add more substance to your content and improve the likelihood of having a better ranking when it comes to a zero-click search environment. Featured and rich snippets can be very effective, but it’s really important for you to structure your data carefully. Even the world of local search engine optimization is changing rapidly. Today, Google and other services are starting to implement neural matching. This innovative technology enables the search engine platform to provides much more accurate results. However, this also means the marketers need to be particularly aware of what this means for the rankings. The implementation of neural matching impacted so many websites, which have seen the ranking change within a few months.
As you might know, this article is only the tip of the iceberg. It’s really hard to say how many different trends will surface in 2020, but one thing is for sure. This is going to be a big year in terms of innovation, with some of the biggest companies on the scene trying their best to stay relevant and maintain market dominance. On your hand, the best thing that you could do is definitely to stay up to speed with what is going on in the industry and make sure that you’re always on top of the most recent innovation and implementation, especially when it comes to those services that you use on a daily basis and that you have any rely on for your workflow. It’s safe to say that the biggest trend that will affect your work in 2020 is going to be your focus on innovation and your flexibility.