23 03, 2020

What is the difference between Outsourced vs In-House SEO?

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As the world of internet marketing has been growing rapidly, every single company or business organization has been looking forward to some more ways to represent their business online.? In the middle of great market competition, it is extremely important to give your website specific visibility among your customers. The importance and value of Search

21 12, 2019

What Every Marketer Can Learn From Aviation Gin’s Ad Featuring the ‘Peloton Woman’

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The Peloton fitness bike launched a commercial that was met with high criticism. It was an epic fail that some refer to as “the ad that inspired 1,000 memes”. It featured a mom being gifted a Peloton exercise bike for Christmas and creating a vlog of her fitness journey over the next

21 12, 2019

5 Quick Fixes To Boost Your Search Ranking

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In addition to targeted campaigns and full-scale digital marketing strategies, marketers must update, fix, and refresh a few of their foundational elements at least once each year. SEO continues to evolve so it is important to implement the organic quick fixes that will boost your website search ranking. Here are some of the

21 12, 2019

Why 5 Stars Shouldn’t Be Your Google My Business Target

By |Categories: Local SEO|Comments Off on Why 5 Stars Shouldn’t Be Your Google My Business Target

4.4 Stars is golden and replying to one-third of reviews massively boosts conversions As someone who owns or operates a small business, your goal is to please every client, which is why anything less than a 5 star Google My Business rating can sting. Sting aside, the Reputation Management Revolution study by Uberall

10 12, 2019

Use call tracking data as a way to make your marketing more effective and hassle-free

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Gathering customer data from people who purchase goods or services from you on the web is quite straightforward. Collecting emails, credit card numbers and other information about your customers it's very seamless when it's done through the Internet. However, it might be a little more difficult to implement proper tracking when it comes to people

10 12, 2019

Search engine optimization trends which will influence your work in 2020.

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The new year is almost here, and there is already a lot of talk about innovation, and what we can expect from the coming 365 days when it comes to working and being more productive. Keep reading in order to learn more about the top search engine optimization trans, which will go on to affect

23 08, 2018

What is SEM Marketing: How to Create an Effective PPC Funnel

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In this guide, you’ll learn what is SEM marketing and how to do it effectively, from understanding your customers to mapping out an SEM funnel. If you’re looking to generate traffic fast, then having a solid SEM strategy is key. In this guide, you’ll learn all about SEM marketing, what it is, and how to

23 08, 2018

Facebook Removes Ad Targeting Options – Should You Be Worried?

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Big news in the paid social world: Yesterday, Facebook announced that it has removed over 5,000 ad targeting options from its advertising platform in order to uphold its goal of “protecting people from discriminatory advertising on our platforms.” According to the announcement, “this includes limiting the ability for advertisers to exclude audiences that relate to

23 08, 2018

Google Expands Your Search Ads AGAIN! What You Need to Know

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When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad copy seemed endless. On average, advertisers saw their ads’ click-through rates (CTR) increase by 20% after making this change. But over the past two years, so much has changed. Our devices have

23 08, 2018

Easier Search Console access for Analytics owners

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Verifying websites in Search Console can be useful for site owners, giving you access to information about how your site is performing in Google Search. You can also get notified of issues, such as accidental blocking of Googlebot or getting hacked. Over the next few months, if you're a verified owner of a Google Analytics

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